Moving is a competitive business, and great moving company marketing can make all the difference. There is a lot of competitors in the market, but a lot moving business offer less than excellent service. It's a huge obligation move somebody's belongings across town or throughout the country. Which leads to a concern:
Are you marketing your moving company based upon just moving things or are you assisting individuals accomplish a dream?
One cornerstone of marketing is creating a strong worth proposition that describes what how you assist your customer not what you do.
3 Moving Business Marketing Tips
A few men with a cube van and a dolly can state they are movers. Because all moving business have the same fundamental offering (we move your things from point A to point B), if you're going to step up your moving company marketing game you require to inform customers what you do differently.
Here are 3 pointers to amp up your moving company marketing.
1. Make Moving Easier
At one time or another we've all moved and if there is an universal fact in this world it's that moving ain't simple. Since we can all agree that moving is a discomfort, begin with that and tell consumers how you assist make moving easier.
Here are some examples of how you can help moving more painless for clients:
Deal a free moving checklist, either on your website, in a confirmation email, or as part of an online client portal. An easy list that clients can use to keep in mind all the information about moving (forwarding mail, utilities, a place to write your new address).
Sell or offer markers, tape, and tape holders with your name and logo. If you do pre-move sees to offer a quote, use these crucial moving supplies.
Do not give a quote, give a moving evaluation. All quotes offer the cost, but what about a quote that information how the consumer can save money on the relocation when they move with you? Packing suggestions, scheduling options, and contingency strategies.
Detail all the methods you help make the relocation easier for the customer. If "We make moving simple" becomes your company mantra, that's a terrific start.
2. You Must Have Reviews. Period.
Moving is based on trust. Consumers must trust that what successfully amounts to complete strangers aren't going to pack up all their stuff and disappear into the night.
Make sure you have testimonials on your site, Yelp, Google, and any other evaluation site people utilize in your location. Ask customers if they would be comfortable offering you an evaluation when the job is done.
Favorable evaluations go a long way to assisting individuals choose a mover.
Pro tip: Do not request a review the day of the relocation. Wait a couple days or a week. Even better, request for the review in a thank-you note you send after the relocation.
3. How Do You Go The Extra Mile?
This tip ties into the very first tip, you make moving much easier, but what else? Do you bring coffee the early morning of the move? Do you have somebody drive ahead to the new house and shovel the driveway in the winter season? How about weblink babysitting services? Ask clients and friends about what would be amazing on the move day to help.
Do it and market your moving business with it.
Or, you could be cross country experts that provide GPS tracking so consumers can follow the truck along the path. Make these little touches the foundation of your moving business marketing.
Last Ideas: The Balance Between Worth, Trust, and Pain-free.
Remember when you're marketing your moving business, individuals are stabilizing 3 things: worth, trust, and how simple you make the relocation for them. You might provide a great deal of additionals to make the move as easy as possible, but the cost will, of course, be greater.
Tell customers how you stabilize these 3 things and you will show how you provide worth and are the ideal choice for their move when you're doing moving business marketing.
Desire more moving company marketing tips? Read our post about marketing, marketing, and sales for moving business.